1. WE ARE GIRL INVENTORS

2. SOLUTIONS
NEW URGENT PROBLEMS
OLD UNSOLVED PROBLEMS

3. SOLUTIONS
MONEY
MAKIN’
NEW URGENT PROBLEMS
OLD UNSOLVED PROBLEMS

4. SOLUTIONS
MONEY ACTION-
MAKIN’ ABLE
NEW URGENT PROBLEMS
OLD UNSOLVED PROBLEMS

5. WHAT WILL MAKE
MONEY
NOW THAT EVERYTHING HAS CHANGED

6. WHAT DO
WOMEN WANT?

7. OBVIOUSLY
BIG SOLUTIONS
DON’T COME EASY

8. 12 YEARS
PIONEERING GENDER + DESIGN

9. 10 YEARS
11
STUDYING MATH + ENGINEERING
OF MATHEMATICS + COMPUTERS

10. 12
11 YEARS
PIONEERING GENDER + DESIGN
ENGINEERING INTERACTIVE APPS

11. 50+ BRANDS
HIRED US FOR INNOVATION

12. 10 YEARS
HANDS ON INVENTION + DESIGN

13. 2100 DAYS
OF COLLABORATIVE DESIGN W/GIRLS

14. TAD
A!
A NEW PLATFORM FOR INVENTING
EXACTLY
WHAT FEMALES WANT

15. ...WHICH TURNS OUT TO BE EXACTLY WHAT BRANDS
NEED TO REMAIN
PROFITABLE

17. NEEDED
NEW

18. MASS
NICHE APPEAL
APPEAL

19. THAT’S
MORE SO ME
CRAP

20. WIN
WIN LOYALTY
AWARDS

22. 100%
NOT
GIRLAPPROVED
GIRLAPPROVED

23. WHAT IS A GIRLAPPROVED
OPPORTUNITY?

24. THE NEW PRODUCT
SHE WANTS
THAT IS NOT ON THE SHELF

25. EASIER
THE DIGITAL APP THAT MAKES HER LIFE
THAT NO ONE HAS DESIGNED

26. THE BRAND THAT SAYS
I GET YOU
SO SHE CAN FINALLY COMMIT

27. BORN AFTER
1988
POST 1988 FEMALES
ARE THE FIRST TO BE
RAISED UNDER SOCIAL
MEDIA’S INFLUENCE

28. POST 1988
IS A CUSTOMER SEGMENTATION
PARAMETER THAT WILL DISRUPT
EVERY MARKET
FEMALE MARKET

29. SOCIAL MEDIA
TRIGGERED A POLARIZING &
PERMANENT SHIFT IN THE
PYSCHOLOGICAL MAKE UP
OF THE POST1988 FEMALES
FEMALE MARKET

30. FEMALES BORN
PRIOR TO 1988
THESE TWO FEMALE MARKET SEGMENTS ARE
COMPELLED BY VASTLY DISTINCT MOTIVES

31. TODAY, WHAT TURNS THE PRE1988’S ON
IS TURNING POST1988 FEMALES OFF

32. IN TIME, THIS NEW FEMALE WILL
BE THE ENTIRE FEMALE MARKET

33. THIS GIRL
WILL CHALLENGE EVERY
ASPECT OF TODAY’S
MARKETING PARADIGM

34. POST 1988’S ARE THE
FIRST GENERATION OF
CULTURAL WOMEN TO UNDERGO A
FIRST BREAKTHROUGH
INCREASE IN THEIR
STRENGTH OF SELF

35. 0 100
HIGH
0 100
LOW SELF
SELF

36. INTERNALLY DEFINED
EXTERNALLY DEFINED

37. GIRLS
BRAND TRUTHS
TRUTHS

38. GIRLS
BRAND STANDARDS
STANDARDS

39. NEEDS
NEEDS
SERVE
DEFINE HERS
HERS

40. ?
GIRLS
STANDARDS
GIRLS
=
TRUTHS
NEEDS
SERVE
HERS

41. ?
WHAT’S
SEXY TO
A GIRL
(AND WHAT’S IT LOOK LIKE)

42. ?
WHAT SUIT
MAKES A
GIRL FEEL
POWERFUL
(DOES IT SHOW CURVES OR NOT)

43. ?
IS GIRL
HUMOUR
DIFFERENT
THAN GUYS
(DO WE ACCOUNT FOR THIS IN ADS)

44. ?
WHAT’S A
GIRL’S VIEW
ON BANKS
(HOW WOULD SHE IMPROVE THEM)

45. ?
WHAT’S A
DREAM CAR
FOR GIRLS
(WHAT FEATURES WOULD IT HAVE)

46. ?
WHAT’S A
SUPERHERO
FOR GIRLS
(VS A GIRL SUPERHERO)

47. FIGURE OUT THE LATENT
CULTURAL DESIRES, NEEDS AND
FIRST SENSIBILITIES OF FEMALES
AND THEN APPLY THEM
TO ALL OF MARKETING

48. GIRLS
STANDARDS
GIRLS
=
TRUTHS
WHAT A NEEDS
GIRL
WANTS SERVE
HERS

49. TAD
A!
A NEW PLATFORM FOR INVENTING
EXACTLY
WHAT FEMALES WANT

50. GIRLAPPROVED
INVENTION
METHODOLOGY
SCIENTIFIC METHOD
HIT MAKING
COLLABORATIVE DESIGN
INTELLIGENT DESIGN
GENDER STUDIES
PSYCHOLOGY

51. UNIVERSAL TRUTHS
UNMET MARKET NEEDS
GIRL STANDARDS
MASS MARKET HITS
STEP 02 : NEE

52. TRUTH TRUTH TRUTH TRUTH TRUTH TRUTH
# 217 # 009 # 018 # 187 # 128 # 481
UNIVERSAL TRUTHS
UNMET MARKET NEEDS
GIRL STANDARDS
MASS MARKET HITS

53. WHAT IT IS
UNIVERSALLY TRUE DESIRES, NEEDS
FRUSTRATIONS AND EMOTIONS
OFTEN UNSPOKEN AND LIVE AT AN
UNCONSCIOUS AND SUBCONSIOUS
ECONOMIC VALUE WHEN APPLIED
TO MARKETING AND DESIGN

54. GA METHOD
WE USE A COLLABORATIVE PSYCHOANALYTIC
PROCESS TO ACCESS ALL 4 LEVELS OF THE
BRAIN
PUBLIC CONSCIOUS
PRIVATE CONSCIOUS
UNCONSCIOUS MIND
SUBCONSCIOUS MIND

55. TRUTH TRUTH TRUTH TRUTH TRUTH TRUTH
# 217 # 009 # 018 # 187 # 128 # 481
UNIVERSAL TRUTHS
UNMET UNMET UNMET UNMET
NEED NEED NEED NEED
GIRL STANDARDS
MASS MARKET HITS

56. WHAT IT IS
THE LARGEST UNTAPPED
OPPORTUNITY IN AN INDUSTRY
AN IDEA THAT HAS MASS SCALE
RELEVANCE TO FEMALES
COMMUNICATES “I GET YOU” BY
CONNECTING TO PRE-EXISTING
AND UNFULFILLED NEEDS

57. GA METHOD
WE USE INTERPERSONAL IDENTIFICATION
TO ATTAIN AUTHENTIC RELATIONSHIPS
BETWEEN BRANDS AND FEMALES.
“IT’S SO US”

58. TRUTH TRUTH TRUTH TRUTH TRUTH TRUTH
# 217 # 009 # 018 # 187 # 128 # 481
UNMET UNMET UNMET UNMET
NEED NEED NEED NEED
GIRLAPPROVED GIRLAPPROVED GIRLAPPROVED GIRLAPPROVED
STANDARD STANDARD STANDARD STANDARD
GIRL STANDARDS

59. WHAT IT IS
THE INSTRINSIC INTELLECTUAL,
EMOTIONAL, AND SENSUAL
REQUIREMENTS OF FEMALES
A DETAILED BLUEPRINT FOR
INSTANT MASS APPEAL
THE COMPLIANCE CRITERIA THAT
MUST BE SATISFIED THAT WILL TURN
AN IDEA INTO A HIT

60. GA METHOD
A TRANSLATION OF FEMALE TRUTHS
INTO A PRACTICAL SYSTEM OF SENSUAL,
AESTHETIC, LINGUISTIC, MATERIAL, AND
FUNCTIONAL DESIGN REQUIREMENTS
GIRLAPPROVED GIRLAPPROVED
STANDARD STANDARD
LANGUAGE DESIGN
TRUTH GIRLAPPROVED
STANDARD
GIRLAPPROVED
STANDARD
SENSUALITY MATERIAL
GIRLAPPROVED GIRLAPPROVED
STANDARD STANDARD
AESTHETIC FUNCTION

61. TRUTH TRUTH TRUTH TRUTH TRUTH TRUTH
# 217 # 009 # 018 # 187 # 128 # 481
UNMET UNMET UNMET UNMET
NEED NEED NEED NEED
GIRLAPPROVED GIRLAPPROVED GIRLAPPROVED GIRLAPPROVED
STANDARD STANDARD STANDARD STANDARD
GIRL STANDARDS

62. GIRLAPPROVED IS
FASTER

63. GIRLAPPROVED GIRLAPPROVED
STANDARD STANDARD
GIRLAPPROVED GIRLAPPROVED
STANDARD STANDARD
+ =
TRUTH TRUTH TRUTH GIRLAPPROVED GIRLAPPROVED
#TRUTH #TRUTH #TRUTH
001 002 003 STANDARD STANDARD
GIRLAPPROVED GIRLAPPROVED
# 001 # 002 # 003 STANDARD STANDARD
UNMET UNMET UNMET
UNMET NEEDS
NEEDS UNMET NEEDS
UNMET
NEEDS NEEDS NEEDS
TRUTH TRUTH TRUTH GIRLAPPROVED GIRLAPPROVED
#TRUTH #TRUTH #TRUTH
004 005 006 STANDARD STANDARD
GIRLAPPROVED GIRLAPPROVED
# 004 # 005 # 006 STANDARD STANDARD
UNMET UNMET UNMET
UNMET NEEDS
NEEDS UNMET NEEDS
UNMET
NEEDS NEEDS NEEDS
TRUTH TRUTH TRUTH
#TRUTH #TRUTH #TRUTH
007 008 009
GIRLAPPROVED GIRLAPPROVED
STANDARD STANDARD
GIRLAPPROVED GIRLAPPROVED
MARKET
HITS
UNMET UNMET UNMET
# 007 # 008 # 009 UNMET NEEDS
NEEDS UNMET NEEDS
UNMET STANDARD STANDARD
NEEDS NEEDS NEEDS
TRUTHS UNMET NEED GIRL STANDARDS

64. S
GIRLAPPROVED GIRLAPPROVED
STANDARD STANDARD
GIRLAPPROVED GIRLAPPROVED
STANDARD STANDARD
+ =
TRUTH TRUTH TRUTH GIRLAPPROVED GIRLAPPROVED
#TRUTH #TRUTH #TRUTH
001 002 003 STANDARD STANDARD
GIRLAPPROVED GIRLAPPROVED
# 001 # 002 # 003 STANDARD STANDARD
TRUTH TRUTH TRUTH GIRLAPPROVED GIRLAPPROVED
#TRUTH #TRUTH #TRUTH
004 005 006 STANDARD STANDARD
GIRLAPPROVED GIRLAPPROVED
# 004 # 005 # 006 STANDARD STANDARD
TRUTH TRUTH TRUTH
#TRUTH #TRUTH #TRUTH
007 008 009
GIRLAPPROVED GIRLAPPROVED
STANDARD STANDARD
GIRLAPPROVED GIRLAPPROVED
MARKET
HITS
# 007 # 008 # 009 STANDARD STANDARD
TRUTHS UNMET NEED GIRL STANDARDS

65. NOW LET’S GO MAKE
SOME HITS

66. GIRLAPPROVED
SERVICES

71. GIRLAPPROVED IS
BETTER

72. GIRLAPPROVED
REDUCES RISK

73. HOW WE WORK
WITH YOU